How to choose a domain name for your cleaning business

cleaning domain name

If you don’t already have a domain name for your website (www. domainname.com), you’re going to have to think about whether SEO considerations matter more than branding. If SEO is the most important factor, the Holy Grail is the exact match domain (EMD).

As the term suggests, an exact match domain is a .com, .net or .org name that matches a keyword exactly in spelling and word order. Cheaptires.com would be the EMD of “cheap tires.” The .org and .net versions would also be EMDs. Unfortunately, any other domain extensions (known as top-level domains), like Cheaptires. info or Cheaptires.biz, do not count as exact matches for SEO purposes. Furthermore, any constituent words in the domain name cannot be separated by a hyphen—so Cheap-tires.com would be out of the running as an EMD.

Exact match domains can rank highly in search engines with far fewer links than other domains. For less competitive keywords, it’s sometimes possible to get a #1 ranking in Google with a dozen links, while competing pages have hundreds of links.

EMDs are fine if you can get them, but there’s no reason to get obsessed with them. Most keywords with any commercial significance have already had their corresponding domain names picked over, and if they’re already owned by a private party, they’re probably going to be expensive to buy. More importantly, unless you’re already getting traffic for a keyword, you can’t assume that it will perform as well as the Google Keyword Tools suggest—and once you’ve built a site around a domain name, changing it can get complicated.