Jump Starting On-Page Optimization for your Cleaning company
For a small site, optimizing on-page factors for search engines is something that can be done in an evening. If your site has dozens of pages, you’ll obviously have more work, but an even greater improvement opportunity. For Google, the index count of your site (the number of pages in Google’s index) is an SEO factor, since more pages can hold more “Google juice.” Regardless of your site’s size, you’ll need to do the following:
• For each page on your site, review the title tag to ensure that it contains the keyword you want the page to rank for.
• To maximize the readability of your page’s listings in the search engines, keep your title tag to 65 characters or less, and your meta description tag to 152 characters or less. A plugin like All In One SEO Pack can be used to edit these tags without having to muck around with the HTML.
• Edit each image’s alt text and file name to be keyword relevant.
• If you have yet to pick a domain name for your site, incorporating the main keyword is extremely helpful from an SEO perspective. An exact match domain will give your site a huge SEO boost for its main keyword, but lacking an EMD isn’t the massive SEO liability that some Internet marketers make it out to be. You might even decide that a keyword focused domain name is less important than branding, in which case it’s still possible to have strong SEO based on other factors.
It would be nice if optimizing on-page factors was enough to get a good ranking in the SERPs. On-page SEO is necessary, but not sufficient. The main purpose of Google’s PageRank algorithm is 50 On-Page Optimization to discourage keyword stuffing by using the quantity and quality of incoming links as its primary metric. Let’s get into the heart and heavy lifting of SEO: backlinks.